I’m excited to share the most time-saving blogging tool I’ve ever used with you today: Co-Schedule. As I have gotten back into blogging and writing more frequently, I have also started remembering how much work blogging is. Two areas that have been weaknesses for me in the past, but that are important in having a blog that reaches the people that I want to reach, are creating a content calendar and sharing on social media.
In the past I’ve had a running list of post ideas in my planner. I would write about ideas as I thought they fit. A few weeks after making the initial list I would look at the list and find that some were still interesting and others no longer made sense. To that end, I’d share some posts to my Facebook page and tweet when I remembered and had the time, but I didn’t have a strategy and found myself doing these things at random.
As I head back to work next week and hope to continue blogging and sharing my story of becoming a working out of the home mom with other moms (whether they work in the home or out of the home or from the home), I knew I needed something that would help me organized my time, my thoughts, and my sharing abilities. I cannot be posting on social media at work, and I can’t randomly scratch down ideas in one place and hope to have a coherent blog when I’ll be balancing my family, working, blogging, and attempting to fit in some things for myself.
The benefits of Co-Schedule
Easily adjustable content calendar
With Co-Schedule’s content calendar, you add events, tasks, blog posts, and social sharing to your calendar when you want to publish them. The calendar is linked to your WordPress account so that when you put a post on your calendar, a draft is created in WordPress. You can fill up and entire week or month’s worth of posts. Then, you can drag and drop the different items between dates if you decide something doesn’t fit on a certain day or realize that you won’t have a post ready to go.
This works really well if you’re doing sponsored post that must be done on a specific date. You can plug it into your calendar and won’t forget about it when the time comes. I have used this multiple times as I’ve decided I wanted to shift focus on a certain day or save a post for a later date.
I’m shocked by how much I’ve enjoyed the ability to create drafts of posts and plan out the ideas in the future. I have several weeks worth of posts planned out on the content calendar, and they all fit the time they’ll be posted. It also saves me from feeling like I don’t have anything to write about but still want to post to my blog. As I have ideas, I open Co-Schedule and pick a date to post it. If it means I need to move something else I just drag it to the new date.
Social Media Share Scheduling
While the content calendar itself is very useful, the way you can schedule social media shares when you create new posts on your calendar is a game changer and a time saver. Below is a screenshot of the places that I’m sharing this particular post today as well as what time and to what account that will share.
You can link your Facebook personal page, Facebook blog page, Twitter account, and Pinterest account to Co-Schedule so that you can draft posts to go live after your post goes live. This means that I don’t have to be sitting on my computer sharing a post to my various accounts, and the post will still be shared. You draft these shares when you draft the post, and then Co-Schedule fills in the URL and title of the post.
You can share to your accounts on the day that the post goes live but also on any other day in the future. And, you don’t have to choose an exact time to share. You instead choose a window and Co-Schedule makes sure you’re not posting two things at once or right next to each other.
My intention is to use nap time on the weekends to schedule my blog posts and social media shares for the week. I write my blog posts so that people will read them. I want people who are experiencing mom guilt to know they’re not alone. I want people who have the baby blues to know what someone else went through. If I don’t share in various ways, my posts won’t reach my target audience.
I’m really excited to have learned about Co-Schedule, because I think it will help me stay organized and focused as a blogger as I return to work. I know that it has already saved me so much time and enabled me to post coherently and share more frequently and more effectively. It has also helped me to work on my blog at times that don’t interfere with my time with Olivia.
That said, I don’t schedule every single post to every single social media account. Most of my random thought posts and photos are just that: random thoughts and pictures I want to share in the moment. I mainly schedule my blog posts and some sharing of content that I think my readers would enjoy.
If you’re not sold on it yet, watch this tutorial video that shows you how easy and helpful the site is to use.
You can try it free to see if you find it helpful. After the free trial it costs $19/month if you pay monthly and $15/month if you pay for the year. I’ll be signing up after my trial runs out in two days. If you write a review (like I’m doing) you get 50% off your subscription for the year, and for each person that signs up from your link you get 10% off. I really believe that time is money, and with the time that Co-Schedule is saving me in planning ahead and staying organized, I have no doubt that it’s worth the money.
I would appreciate it if you do sign up if you would do so from my link. If you’d rather sign up without using my referral link you can just go to coschedule.com.
What scheduling and blog organizing tools do you use?